Maureen Waddle, based in California, is a Senior Consultant at VMG Health. She provides ongoing support to ophthalmology practices, with expertise in strategic and organizational planning, practice succession planning, financial benchmarking and analysis, provider contracting and shareholder compensation, practice purchase or merger, practice valuation, operational assessment, practice leadership, and market analysis. 

Before her tenure with VMG Health, Maureen served as a Regional Vice President for a national refractive surgery center company. In that role, she provided strategic leadership and operational oversight for refractive laser centers and mobile laser clients. With over 30 years of experience in the ophthalmic industry, she has held various administrative, operational, and executive roles. 

Maureen is a recurring columnist for Administrative Eyecare and Ophthalmology Management magazines. She is a frequent contributor, speaker, and panelist for the American Society of Ophthalmic Administrators (ASOA) and American Academy of Ophthalmology (AAO).  

Maureen holds a Master of Business Administration and a Bachelor of Arts from California State University, Sacramento (CSUS). Maureen is also a Certified Insights Discovery® Licensed Practitioner. 

Service Lines

M&A and Transaction Advisory 
Business Enterprise Valuation 
Compensation Design, Implementation, & Outsource Support 
Due Diligence 
Financial Reporting Valuation
Growth Strategy & Development
Leadership Development 
Physician Needs Assessments
Practice Operational Excellence
Provider Benchmarking & Risk Assessment  
Strategic Planning
Succession Planning  

Areas of Expertise

Medical Aesthetics & Dermatology 
Ophthalmology & Eyecare
Physician Practices