Jonathan Montoya is a Director of Medical Aesthetics within the Ambulatory, Surgery Center & Specialty Practice at VMG Health. He specializes in advising physician practices, medical spas, dermatology groups, plastic surgery groups, and elective healthcare organizations on strategic growth initiatives, operational improvement, compensation design, practice valuation considerations, marketing, and business performance optimization. In this role, Jonathan partners with healthcare leaders to identify opportunities for sustainable growth, enhance patient and provider experiences, and deliver data-driven solutions that improve organizational performance across the aesthetic healthcare continuum.

Prior to joining VMG Health, Jonathan founded Ink Strategies, a healthcare digital marketing and consulting firm serving medical aesthetics and elective healthcare organizations nationwide. He also led sales and marketing efforts for a healthcare services organization focused on diagnostic and laboratory solutions, partnering with health systems and independent laboratories to support business development and operational improvement initiatives. Earlier in his career, Jonathan held progressive leadership positions with Allergan Aesthetics, where he worked closely with plastic surgeons, dermatologists, and medical spa providers to drive practice growth and optimize aesthetic service lines. His diverse background spanning consulting, operations, sales leadership, and healthcare marketing provides him with a practical understanding of the challenges and opportunities facing today’s physician practices.

Jonathan earned his Master of Business Administration from Jacksonville State University and holds a bachelor’s degree in healthcare administration from Oakwood University. He is a frequent speaker on topics related to medical aesthetics, practice growth, patient experience, and operational excellence within healthcare organizations.