Dallas, TX – Today, VMG Health, the leading healthcare consulting firm for business performance, announces that, after 30 successful years of leadership, CEO & Founder Greg Koonsman is transitioning to Founder & Executive Chairman. Cyndy Carr, President & Chief Operating Officer since 2018, has been named Chief Executive Officer, effective May 1, 2025.
Koonsman founded VMG Health in 1995 to create the first healthcare services–focused valuation and transaction advisory firm in the United States. He has successfully led its transformation from a small valuation firm in Dallas, TX into a national leader in healthcare advisory services. Today, the company includes more than 300 dedicated professionals across valuation, strategy, and compliance. Under Koonsman’s leadership, VMG Health has developed a nationwide network of clients, completing over 70,000 engagements exclusively in the healthcare industry. He has built a client base ranging from large health systems to small practices, as well as investors and private equity firms.
On his decision to lead the Board, Koonsman said, “It has been a privilege of a lifetime to lead the VMG Health team over the last 30 years. I have been blessed to work with an incredible team of experts who have consistently delivered market-leading results to our wonderful clients since we founded the company in May of 1995. As I transition to Executive Chairman of the Board, I will continue to focus on VMG Health’s strategy, key customer relationships, and acquisitions. I have the utmost confidence in Cyndy Carr and our executive team to lead VMG Health with vision and integrity. I look forward to the continued growth and development of VMG Health for many years to come.”
Since joining VMG Health in 2018, Carr has played a pivotal role in driving the firm’s growth strategy and operations. She has successfully provided strategic direction for market expansion, new service lines, and oversight for human resources, IT, and other internal functions.
“I’m so honored to step into this role and grateful for the trust Greg and the leadership team have in me,” said Carr. “As we move into this next chapter, I’m excited to continue working alongside our talented team to drive innovation, deepen our client relationships, and shape the future of healthcare consulting.”
Backed by over two decades of executive leadership experience, Carr’s transition to Chief Executive Officer marks an exciting new chapter for VMG Health. Her proven track record in steering growth and fostering innovation positions the firm to capitalize on emerging opportunities in the dynamic healthcare landscape. With a continued focus on delivering exceptional outcomes for our clients and building long-term client relationships, VMG Health is poised to strengthen its role as a trusted partner in healthcare consulting.
About VMG Health
VMG Health is the leading healthcare consulting firm for business performance. Since 1995, the firm has designed its business to address any strategic, regulatory, or operational challenges that affect quality, profitability, and growth. With eight offices and over 300 dedicated professionals representing an extensive array of credentials nationwide, VMG Health provides the expertise its clients can rely on.
