VMG Health Acquires RR Health Strategies, a Medical Coding, Compliance, and Operational Excellence Firm

December 8, 2020

DALLAS–(BUSINESS WIRE)–VMG Health, a leading full-service healthcare valuation and transaction advisory firm, is pleased to announce it has acquired RR Health Strategies, LLC (“RRHS”), a medical coding, compliance, and operational excellence management consulting firm based in Hauppauge, New York. VMG Health is a portfolio company of Northlane Capital Partners, LLC (“NCP”), which invested in VMG Health in March 2020.

Founded in 2012, RRHS provides a full-suite of medical coding compliance focused and operational excellence management (“OpEx”) services to health systems, academic medical centers, law firms, CPA firms, billing vendors, private equity firms, and healthcare practices. Pam D’Apuzzo, President of RRHS, and the legacy RRHS team will now lead VMG Health’s new Coding, Compliance, and Operational Excellence service line.

RRHS has a long-standing reputation of assisting clients with coding compliance and due diligence services using experienced coding and billing experts. RRHS’ coding compliance services are critical to the assessment of revenue integrity, both in the normal course of business and related to any potential transaction. The OpEx team optimizes workflow and staffing to help reimbursement accuracy and minimize costs, while keeping regulatory compliance a top priority.

“The VMG team and I are excited to welcome RRHS to VMG. RRHS is uniquely qualified to augment VMG’s existing capabilities with new, compliance-driven offerings. Pam’s industry reputation and service capabilities made RRHS a top priority to add to VMG’s platform, and our entire client base will benefit from having RRHS as part of VMG,” said Greg Koonsman, Founder and CEO of VMG Health.

Pam D’Apuzzo, added, “We view the strategic combination with VMG Health as only improving our capabilities, and it will give our current clients access to VMG’s wide range of resources. We hope to leverage the VMG Health network to expand our reach and continuously improve our service quality.”

Eugene Krichevsky, Partner at NCP, commented, “The acquisition of RRHS will be a significant value driver for VMG Health going forward. VMG Health has a proven track record of adding new service lines, and continuing to do that, both organically and via acquisition, is a crucial strategic initiative for VMG to best serve its client base.”

About VMG Health
VMG Health is a recognized leader in healthcare transaction advisory services. Known for providing high-quality, independent advice in a timely manner, VMG Health has been delivering thought leadership and solutions to clients related to all types of healthcare organizations, facilities, and compensation arrangements since 1995. VMG Health provides compliance related transaction services including: business, real estate, and asset valuation, physician compensation plan design and valuation, buy side and sell side quality of earnings / financial due diligence, coding compliance services, litigation and dispute services, and reimbursement consulting. For more information, please visit www.vmghealth.com.

About Northlane Capital Partners
Based in Bethesda, MD, Northlane Capital Partners is a middle market private equity firm focused on key segments within the healthcare and business services sectors, where its principals have invested $1.5 billion of equity capital. NCP’s strategy is to partner with industry leading companies and great management teams, aligning incentives to accelerate growth and build value. Northlane Capital Partners was recently named to Inc.’s 2020 Private Equity 50 list of the top founder-friendly private equity firms. For more information, please visit www.northlanecapital.com.