Do You Know the Fair Market Value of Quality?

Published by Healthcare Financial Management Association Hospitals must rely upon physicians to help them successfully compete in today’s quality-focused healthcare market. The trick is in understanding the legal constraints involved in paying physicians for improving quality. At one time, the critical factor of a hospital’s success was its financial performance. Today, however, the critical success factors for hospitals are beginning to shift to the quality of their clinical performance benchmarked to national standards. The growing emphasis on quality and transparency also is increasing the need for physician alignment. Because physicians control the delivery, management, and utilization of services, their engagement is critical for hospitals and health systems to achieve high-quality outcomes. Many hospitals, therefore, are involving physicians in various types of service arrangements, which often include management and leadership positions. Download the full article.

Paying for Call Coverage, What You Should Know

Not long ago, hospitals could rely on physicians to provide call coverage in their emergency departments (EDs) without the expectation of being paid for it. But times have changed. Physicians are increasingly demanding that hospitals pay them to provide such coverage. The reasons physicians have become less willing to provide uncompensated call coverage are many. They include:
  • Reluctance to go without pay for uninsured patients
  • Fear of malpractice lawsuits
  • Disruption of personal lives
  • A declining physicians supply, with fewer physicians working for hospitals
In addition, the physician workforce is aging, and many medical staff bylaws allow older physicians to opt out of on-call duty. Click here to view the article.

Fair Market Value Support Required: Physicians In Administrative Roles

Published by the American Health Lawyers Association Placing physicians in paid positions for administrative roles requires great care because failure to set compensation at Fair Market Value (FMV) could result in criminal and/or civil penalties based on healthcare fraud and abuse laws. If an agreement between a physician and healthcare organization is audited by federal or state healthcare authorities, the analytical process and documentation to justify the payment is FMV will be essential in defending the compensation level. The following discusses the growth of these positions and what organizations should consider when determining how to ensure the arrangement meets the FMV requirements.

Growth in roles triggered by physician interest, organization need

The American College of Physician Executives reports membership is up 12% for the first quarter of 2008, over 2007 figures. In addition, they have seen management/leadership training courses grow 5-7% over the past two years. The growth of administrative roles for physicians has been spurred by both a demand from physicians and healthcare facilities. The newest generation of physicians is not as tolerable of the hours physicians kept in the past and many are looking to administrative roles to achieve a better work-life balance. In addition, new publicity surrounding safety and quality issues has made healthcare organizations more accountable for quality care. As transparency becomes increasingly important, administrative functions required to implement and monitor quality metrics will increase. The Joint Commission also has demonstrated its recognition of this need by recently publishing 2009 requirements related to medical staff leadership.[1] Since quality initiatives are typically managed by physician leaders, the transparency trend should continue to feed the growth of physicians in administrative roles.

Payment needs to be at FMV

The challenge of determining FMV for these positions is that there is little market data and guidance for physicians in administrative roles. This topic was specifically addressed in the most recent Stark II, Phase III update.[2] When Phase III was released, it eliminated a Safe Harbor that determined a FMV hourly rate for physicians in either clinical or administrative roles. Compliance officers, attorneys, and analysts were forced to rethink their FMV approach. Phase III did provide some vague guidance to determining administrative compensation. The language included in the new regulations stated: A Fair Market Value hourly rate may be used to compensate physicians for both administrative and clinical work, provided that the rate paid for clinical work is Fair Market Value for the clinical work performed and the rate paid for administrative work is Fair Market Value for the administrative work performed. We note that the Fair Market Value of administrative services may differ from the Fair Market Value of clinical services.[3] Based on these latest guidelines, healthcare organizations must carefully examine the list of services the physician will provide, preferably by reviewing the subject agreement, to best determine FMV compensation for administrative roles. Using this information allows healthcare organizations to make a supportable decision regarding what market data to base compensation on by asking two questions:
  1. Is a physician required for this service?
  2. Is the physician’s specialty required for this service?
If the answer to both is yes . . . it makes sense to turn to market data for clinical compensation, such as nationally recognized surveys for physician compensation, since the physician would be using his or her expertise in performing these administrative services. Regulatory guidance also suggests healthcare organizations should maintain time records due to the part-time nature of these agreements. Allowable payments are often not enough to keep healthcare organizations in the clear of possible legal scrutiny; these organizations also must prove that they are supportable through documentation. If the answer is no . . . look to other market salary data that better reflects the services the physician will provide, such as Chief Medical Officer or Quality Assurance Directors. In some of the more unique arrangements, such as co-management agreements whereby physicians and non-physicians team up to manage a facility or department, healthcare organizations can base the FMV on the cost approach, which requires the valuator to build-up the cost of the service and include an appropriate mark-up.

Documentation, documentation, documentation

A key factor in being compliant with healthcare regulations is to document the methodologies utilized in determining FMV. A review of past Office of Inspector General (OIG) audit reports demonstrates the importance of documenting anything and everything reported to a federal program. For example, in many instances the OIG has found that certain costs reported on Medicare cost reports are allowable, but not supportable. This indicates that even if the intentions and reasons for payments reported are sound, if there is improper documentation, the costs may not be supportable, which may disqualify certain cost items. Similar conclusions have been found by reviewing medical director arrangements, whereby the medical director performed allowable duties, but without time records, these services and associated hours were considered unsupportable by the OIG.

Be careful before proceeding . . .

If healthcare organizations are not diligent in determining FMV compensation, they could draw the scrutiny of federal and state regulatory authorities, which may start to pay more attention to these arrangements due to their growth and FMV challenges. Recent OIG enforcement activity has included hefty financial verdicts and imprisonment for both hospital CEOs and physicians. The critical components to compliance include understanding the services provided, documenting the hours spent on the services, and following the regulations surrounding healthcare valuations. Jen Johnson, CFA oversees the valuation of professional service arrangements at VMG Health, LLC, a healthcare transaction and advisory firm. Prior to that she was a finance professor at the University of North Texas and worked in KPMG’s forensic and litigation department. This article is not to be construed as legal advice; it is to provide insight to valuation guidelines related to FMV. [1] The Joint Commission published these guidelines in a document entitled “2009 Leadership [2] 72 Fed. Reg. 51012 (Sept. 5, 2007). [3] 72 Fed. Reg. 51016.

Energizing Corporate Support for Physician Owned Hospitals

Published by PHA Pulse Physician ownership of hospitals has been historically opposed by powerful and diverse groups within the healthcare industry. In the face of this opposition, Physician Hospitals of America (PHA) has heroically withstood numerous challenges from larger advocacy groups with superior funding. Unfortunately, the future of physician ownership in hospitals may ultimately be decided not by the clinical and economic viability of the entities themselves, but rather the political clout held by specific advocacy groups. Given this stark reality, it is vital for all stakeholders within the industry to take an active role in supporting PHA and the physician owned hospital industry. Thanks to the efforts of PHA and its active supporters, legislation that would place severe restrictions on the growth of the industry has been defeated, for the time being. Despite these recent successes, the debate will continue and intensify in 2009. Although growing rapidly, the physician owned hospital footprint across this nation remains relatively small. Today, there are approximately 200 existing physician owned hospitals with approximately 85 currently under development. As these numbers grow, so too will the industry’s financial support, advocacy effectiveness, and political clout. However, at the present time, the industry’s small size and limited active membership make the physician ownership model extremely vulnerable to the threat of adverse legislation. Click here to continue to the full article.

On-Call Coverage Payments to Physicians: In the Spotlight

Published by Compliance Today Adequate on-call emergency coverage is a real issue for hospital emergency departments and inpatients who require urgent specialist consultation. Sullivan Cotter and Associates’ 2008 Physician On-Call Pay Survey Report1 states that 85% of survey respondents have experienced difficulty finding physicians to provide on-call coverage. The problem has been severe enough, in some instances, that 16% of respondents reported the discontinuation of service lines due to lack of on-call coverage. Sullivan Cotter’s survey provides several statistics which support the trend in providing payments for on-call coverage:
  • 86% of the survey respondents reported they currently provide compensation to non-employed physicians for call coverage.
  • 70% of the respondents stated they provide additional pay for on-call services, or consider on-call duties in determining total compensation for employed physicians.
  • Nearly two-thirds of those surveyed reported their on-call pay expenditures have increased in the past 12 months, with 15% of these respondents reporting increases of more than 50%.
  • 28% of the respondents indicate they plan on implementing on-call pay within the next 6 months for physicians not currently receiving pay.
With physician compensation activity such as this, it is no surprise the Office of Inspector General (OIG) has brought on-call coverage payments to the spotlight by issuing its first advisory opinion related to on-call coverage last Fall. The following discusses the reasons for the growth of on-call coverage payments, compensation options, and what organizations should consider when determining if their arrangement meets the Fair Market Value (FMV) requirements. Click here to continue.

Determining the Value of a Medical Practice

Published by Becker's ASC Review The value or worth of a medical practice to a third-party buyer in an acquisition is often the subject of much debate, theoretical analysis and often confusion. As the healthcare environment undergoes its cyclical market rituals that often includes the acquisition of physician practices, the employment of physicians and then ultimately the divestiture of money-losing strategies, the issue of what a practice is worth invariably plays a leading role. Historical look at market drivers A brief, recent historical framework is useful for understanding the market drivers that result in the physician practice acquisition cycles. As recently as the mid 1990s, the imperative for hospital systems all across the United States was the development of the integrated delivery network (IDN). The conceptual idea of the IDN included a multi-faceted organization that included the primary care physician as the “gatekeeper” physician that served not only as the first point of contact for the patient experience but also as the entry point into the rest of the IDN. In most cases, a patient had to see their primary care physician in order to get authorization or referral to a specialist. Click here to continue to the full article.

Imaging Center Valuation: What Is Your Facility Worth?

Published by Radiology Business Journal While recent imaging center deals indicate valuations all over the board, there are reasons why some centers command top dollar and others reflect fire-sale prices.  Easy answers to the question of imaging center valuation abound, but are they the right answers? Los Angeles-based RadNet’s market value of invested capital (MVIC), defined as the sum of the market value of debt and equity, represents 10 times the trailing 12 months’ earnings before interest, taxes, depreciation, and amortization (EBITDA). Should your facility also be worth a 10 times the trailing 12 months’ EBITDA? Assuming that Wall Street continues to value a public company at a given figure after the acquisition, an acquisition at half of that figure results in an addition of the acquisition price times the target EBITDA in value for the public company. As long as public companies continue to operate the target businesses at similar levels of profitability and the arbitrage (the difference between the public company’s multiple and acquisition multiples) holds, the value proposition is strong. For your imaging center, though, this means that its value as a multiple of EBITDA is more than likely to be something significantly less than RadNet’s multiple. Perhaps, then, the recent acquisition of MedQuest, Alpharetta, Ga, and its 95 imaging centers by Novant Health, Winston-Salem, NC, can be used as a guideline for the value of your facility. In August 2007, MedQuest announced that it would be acquired by Novant for more than $400 million. Novant’s assumption of MedQuest’s debt ($360 million) and additional cash ($45 million to $80 million) represent a multiple of approximately 12 times the trailing 12 months’ EBITDA. Novant is a not-for-profit integrated delivery system with hospitals, physician practices, and imaging centers that provide services to residents in counties reaching from southern Virginia to northern South Carolina. While there certainly must be significant strategic value to Novant’s acquisition of MedQuest—given that a significant portion of MedQuest’s centers are located in the states of Virginia, North Carolina, and South Carolina (where Novant has a significant market share), where certificates of need (CONs) are relatively difficult to obtain—it seems to be only a remote possibility that the fact pattern in this transaction and these strategic considerations should be applied to your particular center Click here to continue to the full article on imaging center valuation.