De Novo or Acquisition? Strategic Considerations in Medical Aesthetics
Christa Shephard
June 18, 2024
Effective January 16, 2024, Compliance Risk Analyzer has joined VMG Health. Learn more.
July 2, 2024
Written by Katrina Whitehair, Elizabeth Monroe
Imagine this: You’ve just completed your extensive training to become a plastic surgeon and are about to embark on your journey in medicine. This blog is your ultimate guide to launching a career in plastic surgery, packed with valuable insights and considerations for every path you might take. We’ll explore different models to help you make an informed decision about your career path.
Based on your life and training experience, you may have a strong grasp on your vision and goals as a plastic surgeon. This is a great starting point. Ask yourself: If I waved my magic wand and could have anything I wanted, what would be my ideal work environment? What are the goals and milestones I want to achieve in my career? Write them down to start your journey.
If you are entrepreneurially inclined and desire to be a business owner, operator, and provider, this challenge may be right for you. You have the freedom to create your own vision by controlling and implementing your custom brand, marketing, and operations to align with the patient experience you want to see.
The challenges of starting your own practice can be exciting for some and overwhelming for others. When starting a practice, there are many decisions to make, such as clinic location, equipment, software, staffing needs, start-up funding, and proper legal and financial counsel. What you may lack in work-life balance, you could gain in the fruits of your labor when executed well. This selection represents greater risk and a potentially greater reward.
If starting your own practice does not feel like a good fit, joining an established private practice can be a great place to start your career. All the decision making and practice responsibilities do not weigh on the employed physician but instead roll up to the owners. As an employee, you support the existing brand’s growth, and can focus primarily on patient care and experience—not managing the practice itself. Associate physicians also benefit from stable income, more work-life balance, and regular benefits. After a while, private practice owners may offer partnership in the group.
After a physician has spent two to five years employed and in good standing, a private practice may extend an offer to buy in and become part of the practice’s ownership and decision-making team. There is a level of prestige in being a part-owner of a business. In addition, the physician has an opportunity to receive future profit share for their continued efforts in providing patient care as a part-owner. Practices may own a physician clinic, medical spa, or surgery center and offer some or all buy-in opportunities.
Partnership terms can vary widely. Some practices may offer shares and a set percentage of ownership, while others may have a long-term plan for full ownership if the founder is seeking to retire in time. Some determining factors in assessing the terms may include the organizational and legal structure, assessment of the practice value and practice entities, and the physician’s revenue productivity contributions.
Some retiring physicians will sell their practice to an interested physician rather than permanently closing their doors. Although patient records cannot be sold and require patient consent to transfer care, physicians may opt to create a transition of care plan for an existing patient database. Patients can transfer care or receive records, so it’s important to plan carefully. This may be an attractive option for a physician because there is already an established practice and patient base to start their career.
Graduating plastic surgeons are most familiar with hospital-based care because of their extensive training. Being employed by a hospital has many benefits. Access to hospital resources and their vast, built-in referral network will ensure you are productive in seeing patients immediately. Hospital employment guarantees income, benefits, and a predictable schedule. Taking hospital call can be financially advantageous and quickly enhance your surgical skills by exposing you to a wide variety of cases. Depending on the position’s setup, you may focus more on reconstructive plastic surgery cases and work extensively with medical insurance. Sometimes, you may not be able to build a cosmetic practice. In addition, there is little to no autonomy or decision-making authority as a hospital-employed physician, which may or may not be your preference.
Working for an academic institution and training program can offer its own set of benefits. Research and clinical trials are abundant and can be very fulfilling for physicians who desire a research and education focus. Study and participation in clinical trials are not exclusive to academia; however, they are most prevalent in these institutions. Like hospital employment, there is very little autonomy and decision-making power for an employee, which can benefit or deter physicians.
Regardless of your chosen direction, the industry also offers many opportunities for surgeons to consult and train others entering the field. Consulting for a pharmaceutical company, lecturing at a national meeting, or coaching other surgeons on the latest techniques can produce additional income and bring the reward of giving back.
One model is not exclusive to the other, and a combination of transitions from one model to another may be in the physician’s best interest. Your personal preference, finances, and desired strategy and goals as a physician will influence your decisions.
If you’re feeling overwhelmed or need assistance in planning your career, remember that you’re not alone. At BSM Consulting, we’re here to provide the guidance and support you need to navigate the complexities of the plastic surgery job market. Don’t hesitate to reach out to us—we’re ready to help you succeed!
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