VMG Health Acquires BSM Consulting, a Healthcare Consulting Firm

May 1, 2023

DALLAS–(BUSINESS WIRE)–VMG Health, a leading full-service healthcare strategy and transaction advisory firm, is pleased to announce it has acquired BSM Consulting (“BSM”), a specialist healthcare consulting firm with offices in Reno, Nevada and Phoenix, Arizona. VMG Health is owned by VMG employees and Northlane Capital Partners (“NCP”). NCP invested in VMG Health in March 2020.

Founded in 1978 by Bruce Maller, BSM Consulting provides practice management consulting and compliance expertise to clients in ophthalmology and medical aesthetic specialties, in addition to ambulatory surgery centers through its Progressive Surgical Solutions division. BSM’s customized consulting services are complemented by a full suite of business management tools and a best-in-class online learning platform.

“On behalf of the entire VMG Health team, I am thrilled to announce the combination of BSM Consulting and VMG Health. The BSM team has built a fantastic organization that shares key values with VMG Health: thought leadership, expertise, customer satisfaction, and a wonderful company culture. We look forward to working with the BSM team to continue providing great service and expertise to our combined customer base,” said Greg Koonsman, Founder and CEO of VMG Health.

The acquisition brings together BSM’s long-standing reputation of expert business management consulting and operational solutions and VMG Health’s unmatched expertise in healthcare transactions, compliance, and physician alignment. BSM adds new services, including subscription-based membership programs, recruitment, and leadership development resources that will advance VMG Health’s commitment to providing a broader array of solutions to meet the needs of its clients.

Bruce Maller added, “On behalf of all BSM stakeholders, I want to express our gratitude and excitement for the opportunity to partner with VMG Health. It was especially important to join a company where there would be strong synergies and alignment with our vision and values. The combination of our companies will provide a tremendous opportunity to deliver enhanced value to our clients and employees.”

“Our partnership with VMG Health marks an inflection point in BSM’s growth trajectory. Core to each of our two companies is the value we place on deep client relationships built over many years, allowing us to deliver valuable support on every engagement. BSM and VMG Health recognize that our employees are our key assets, and we are eager to see the additional opportunities this partnership will afford our team,” said Judy Williams, President and CEO of BSM Consulting.

About VMG Health

VMG Health is a recognized leader in healthcare strategy and transaction advisory services with offices in Chicago, Dallas, Denver, Minneapolis, Nashville, and New York. Since 1995, VMG Health has been committed to meeting the healthcare industry’s complex and ever-evolving needs by delivering thought leadership and solutions to clients related to all types of healthcare organizations, facilities, and compensation arrangements. VMG Health has extensive experience across the healthcare sector spanning acute care hospitals to telemedicine, and serves clients as trusted advisors in valuationstrategy, and compliance. For more information, please visit vmghealth.com.

About Northlane Capital Partners

Based in Bethesda, MD, NCP is a middle market private equity firm focused on key segments within the healthcare and business services sectors, where its principals have invested more than $1.6 billion of equity capital. NCP’s strategy is to partner with industry leading companies and great management teams, aligning incentives to accelerate growth and build value. For more information, please visit www.northlanecapital.com.


Abbey Chandler
Marketing Manager
VMG Health

Eugene Krichevsky, Partner
(301) 841-1399

Sean Eagle, Partner
(301) 841-1377

JJ Carbonell, Principal
(301) 841-1420